Patrick Drahi, the franco-israelian tycoon has decided to invest 20 millions euros in the ailing French daily Libération. For the newspaper newsroom it meant a narrow escape from a coming death. Libération is saved, at least for a while.
Does it mean that Drahi is a good willing benefactor, eager to save the voice of a center left opinion maker? Things look a bit different when watched more closely. The businessman, when he bought SFR, the second French telecom operator, was accused by several socialist politicians and notably, Arnaud Montebourg, of not beeing fully atuned to French interests. It was widely observed that he doesn't live in France but in Switzerland where he enjoys a privileged fiscal statute. Instead of transfering his fiscal home to Paris as suggested by Montebourg, he prefered to fill his civic duties by helping progovernment Libération. A good political investment, very cheap if compared to the huge SFR bill.
What is striking is that, in France, there are no huge media groups, the size of Springer or Schibsted. However, there are a lot of wealthy businessmen who have bought into newspapers, hoping probably to gain some influence in the tiny parisian establishment. They don't look for a broad international strategy, there is no Murdoch or Dopfner or Ringier among them. They are happy with their small property, on the margins of their main activities.
Should we blame Serge Dassault for buying le Figaro, Bernard Arnaud for les Echos, Xavier Niel for le Monde and Nouvel Observateur? Shall we blame Vincent Bolloré if he intends, one day, to enter the print world? No, in their own ways, they save newspapers in trouble. And yet, one wish they were more ambitious, and a bit younger.