Friday, January 17, 2014

A revolution in news industry

The news industry is changing so quickly that it is hard sometimes to assess the organization that is emerging in front of us. We keep our eyes fixed on the old press and don't see how people get used to new ways of getting at the news.

Until recently, it seemed obvious that the information would be mainly delivered by websites connected to big newspapers such as the New York Times, the Guardian or le Monde and it is true that their audience is very large with tens of millions of subscribers.

And yet, something new is growing next to them and filling a gap. There are more and more pure players which manage to break even and provide useful information. Take for example, Politico, Quartz, Mediapart in France.

Also, some sites decide to improve their offer by recruiting good journalists and starting some kind of investigation. Look at Buzzfeed or Yahoo whose boss Ms Mayer is trying to set up a good news service that will make the difference with Google. It appears that Facebook and Twitter are ready to move in the same direction.

All these services are also moving as quickly as they can towards more mobile use. The time when people had to connect to their computer to get the news is over. Now users want to be able to catch any bit of information all the time on their smartphone or tablet. It is another challenge as money is not always following the consumers.

So the way is open to a new generation of media moguls who are on the starting blocks and ready to offer new services. After all it is how popular dailies or magazines appeared in the past century, coming from nowhere.