Do you know the Atavist?

The New York Times devotes a long survey to a very interesting start up called the Atavist. The 3 young men who started it and got the support of luminaries such as Eric Scmidt from Google intend to promote a special brand of journalism. They work on long pieces of reporting shorter than books but much longer that the average found in newspapers or magazines. These papers are sold on their site and include multimedia elements, sound and video. They also offer support for people who intend to publish on the Web. As the NYT suggests, it is a comforting experience to see young people still interested by journalism and willing to use the Web potential to promote a sophisticated form of news reporting. So have a look at www.the atavist.com