Wednesday, August 3, 2011

the news and technical challenges

Things are moving very quickly in the field of communication technology. Take for instance the incredible growth of smartphones. To day 65% of the uses of the Web are still made from computers. In 2015, it will go down to 46% and mobile devices will provide 54%. In 2009, video amounted to 30% of the broadband services. By the end of 2011, it will be 55%.

Another interesting figure, on July, the New York Times announced that their paying service that started on february had already collected 280 000 subscribed, an unexpected success.

What does all that mean to the news executives? First, they must pay more and more attention to mobile supports. Then, they have to aknowledge the fact that with the increase of the videos traffic, the telecom companies will ask a bigger financial contribution from the users, to avoid a bottleneck. However, the success of paywalls of the New York Times and the New Yorker shows that good texts can be as attractive as mediocre videos. A food for thought for a daily like le Monde.