Tuesday, April 26, 2011

Internet above all

The last figures from the US show the continuing rise of Internet. According to the Pew center, 46% of the American get their information from the Web against 40% from the paper. Last year, for the first time but not the last Internet attracted more advertising income than the press. No doubt that the same figures will occur in Europe in 2 or 3 years.

And yet, there is a lot of food for thought when we consider the future of information. There is an enormous buzz with the social networks, Facebook and Twitter that provide a disturbing amount of news delivered in a stunning disorder. Is it what we really expect from news organizations? Of course not but what do we expect every day and, more and more, every hour?

We want to learn facts quickly. We want also to be in touch with in depth analysis that imply tens and hundreds of experts. We seek an order we used to find in the average newspaper and yet, we want to react and send our opinion with one click.

We are reluctant to pay but demand a very costly news collection. To put it briefly, the public must make up its mind. The New York Times states that it has already 100 000 paid subscribers. It could collect this way 30 millions dollars per year. This is a good start. Lets hope for the next stage: a self sufficient Web and paper news organization.